Highlights from Magento’s 2013 Imagine eCommerce Conference

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Last week, 1500 developers and merchants from 45 countries descended upon the M Resort in Las Vegas for the 2013 Imagine eCommerce conference to network and share their ecommerce ideas, innovations and best practices around the Magento Platform. Here’s a recap of the most memorable moments and takeaways.

Day One

Day One focused on how Magento is driving quality in the marketplace and how developers and technology partners can achieve further ecosystem success. The day concluded with sessions on best practice search engine optimization techniques and a networking “BarCamp” event for developers to learn about a myriad of Magento topics in short, rapid-fire presentations. Among the most popular topic “tracks” were “Developing Magento Apps using the Mobile SDK,” “Previewing Extensibility in Magento 2” and an “Open Forum” with Magento Chief Technology Officer, Matthew Mengerink.


Day Two

Day Two kicked events into high gear, with keynotes from eBay Inc. Chief Executive Officer John Donahoe, Magento Co-Founder and Chief Operating Officer Roy Rubin, Jeff Jordan of Andreessen Horowitz and Magento Chief Technology Officer, Matthew Mengerink.


Roy Rubin was the day’s first main speaker. He addressed Magento’s amazing year of growth for both the platform, as well as for the customers and ecosystem worldwide.  He also spoke to the conference theme — “The Art of Commerce” — and inspired the audience by conveying to them that they are the artists, and with the Magento tools available, they have the continued ability to create something powerful and unique.

Rubin was followed by John Donahoe, whose keynote focused on how technology is “obliterating” the lines between online and offline, calling it all “connected commerce.” In this commerce revolution, he said, the individual is at the center and the consumer is in charge. Jeff Jordan, meanwhile, spoke to existing trends in the ecommerce market, like the physical retailer disadvantage and show-rooming 2.0, and Matthew Mengerink closed out the morning keynotes with a discussion on how to push the boundaries of how we think about things and how the commerce of today no longer marries yesterday’s principles.

Afternoon breakout sessions from the technology and business tracks were standing room only, and included topics ranging from “Creating Successful Magento ERP Integrations,” “SEO/SEM Trends for 2013” and “Where, Why, and How of Responsive Web Design.” In particular, Roy Rubin highlighted how Magento is leveraging the power of eBay Inc. to create an even brighter future and that moving forward, “this will translate into more benefits for merchants.”

Day Two concluded with a keynote by Sharon Meers, Magento’s Head of Enterprise Strategy, who took to the stage to share Magento’s tremendous success within the fashion industry. She kicked off the segment with a discussion of how Magento Enterprise Edition has become the platform of choice for many of the world’s most prestigious brands and concluded with a live, fashion runway showdown with 14 models showcasing the latest looks from Magento customers Custo Barcelona, Erin Fetherston, Missguided, Nanette Lepore, Paul Smith, Rebecca Minkoff and Zadig & Voltaire.


Day Three

Jimmy Duvall, Head of Product for Magento, introduced the Magento Enterprise 1.13 release and spoke to how the release was designed to enable large and growing merchants to scale more effectively and support even greater numbers of visitors and buyers to their core eCommerce sites, while streamlining their back-end operations.

PayPal Chief Technology Officer James Barrese also addressed the crowd on Day Three and announced that two new PayPal extensions – “order ahead” and “in-aisle selling” – would immediately be available on Magento Connect.

Closing out the morning session was “Freakanomics” co-author Steven Levitt, who captivated the audience with his anecdotes and stories. His most poignant messages were that people don’t spend enough time thinking about ideas, and that we often overlook even the most obvious ones. Further, he exclaimed that we can make up for the low quantity of ideas by the high quality of ideas. Even one or two breakthrough ideas per year from each of us can help bring about great change, he said.


For more detailed write-ups and recaps of the Magento conference, be sure to check out the Imagine website and stay tuned for more photos and videos from the event.

Imagine 2013 Registration is Officially OPEN!


Registration for the 2013 Magento Imagine eCommerce Conference is officially OPEN! Join more than 1500 attendees from 35+ countries to explore The Art of Commerce. If you were with us last year, you know this is an event not to be missed! We look forward to seeing you at this year’s event which is taking place April 8th – 10th at the M Resort in Las Vegas.

Tickets are expected to sell out fast
We’ve sold out the last two years in a row and this year will be no exception. An extremely limited quantity of Early Bird tickets are available for $895, compared to our retail ticket price of $1,195 so don’t miss out, register now.

What’s new for Imagine 2013?
To maximize your time at the conference, we have created even more sessions and networking events on Monday, including the Marketplace Grand Opening. Check out the rest of this year’s agenda and watch last year’s recap video to learn more about the benefits of attending. Also, stay tuned for the brand new Imagine Challenge!

M Resort, Spa and Casino – Rooms available only through registration
The ultra luxurious M Resort in Las Vegas is once again our home for the event. Be near all the excitement and action and book your reservation now before rooms sell out.

What are you waiting for?
Early Bird pricing is only offered through January 29th and could sell out much sooner. We’d love for you to join us at Imagine this year. Register now!

Reminder – Call for Speaker Papers
If you’re an excellent speaker and have compelling information to present, we want to hear from you! Today is the last day to apply to be an Imagine speaker.

For all the updates on Imagine 2013, follow us on Twitter @MagentoImagine and tweet with hashtag #MagentoImagine.

- The Magento Team


Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.

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Getting the Most Out of Google Analytics and Magento


We’ve recently launched the Magento eCommerce Resource Library. This library uses the expertise of Magento’s Industry and Solution Partners to give merchants a better understanding of eCommerce and provide ways for you to enhance your Magento store.

Crimsonwing, a Magento Gold Solution Partner, has put together a great article about Google Analytics & Magento. If you’re looking for information on what you should be tracking as well as an explanation of goals and goal funnels, you’ll definitely want to read this article. Enjoy!


Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.

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Pinterest in a Pinch….


Heard all the buzz about and not quite sure what to make of it just yet? The following post should help answer some questions and hopefully get you on the path to using it correctly.

What exactly is Pinterest?

It’s essentially an online pinboard where you can post photos and videos of anything you like from the web. Each post has a source attached to it so the original site gets credited for the content.

What does it mean for my Magento Go store?

A lot! As is the case with Facebook, Twitter and other social media sharing tools, Pinterest will allow your products to spread online.  Anytime someone finds a product or video on your site that they like, they can ‘Pin It’ to show their followers that they like it. More people trust friends and word of mouth over any other marketing vehicle, by joining the Pinterest community, you’re setting yourself up to get great advertising for free.

How do I get started?

Go to and request an invite. While you’re waiting for your invite to be accepted you can add the ‘Pin It’ link to your Bookmarks Bar. It’s also a good idea to go through the Getting Started tab on to get an overview of everything. Once you’ve been set up, you’ll want to create a few boards and start pinning away. Feel free to pin some of your own products but also mix it up with other products you like that inspire you!

How do I incorporate the Pinterest button on my Magento Go site?

After your page has some content, it’s time to make it known. Follow these step by step instructions to add the Pinterest button to your Magento Go site. There are four options for your ‘Follow Button’. The html code for each button appears on the Goodies page of the Pinterest site.  Just make sure that you change the ‘USERNAME’ text to the username you have set up for your Pinterest account. If you don’t want the ‘Follow Button’ to appear on every product page, for step two, #4 just make sure you select a different page reference. You can add it to the ‘page footer bottom’, ‘page header’ or any other location specified in the drop down menu.

That’s it! Send us a message on twitter (@MagentoGo) to let us know how it worked out for you and follow us on our pinterest page.


Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.

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Big News: eBay Agrees to Acquire Magento


The past several years have been an amazing journey for Magento, as we’ve grown from a new open source platform into an eCommerce leader. Along the way, we’ve built not only a platform, but a company and a worldwide community. Together, we’ve identified opportunities, taken risks, innovated, struggled, succeeded, and changed the face of eCommerce. Today marks a milestone on this journey as we announce the most exciting news in our company’s history.

Magento has reached an agreement to be acquired by eBay Inc. We believe this move will open incredible opportunities for the entire Magento ecosystem.

The Big Picture

Why is this acquisition so exciting for all of us? eBay is evolving to become a strategic commerce partner focused on delivering new ways for merchants of all sizes to drive innovation. As a centerpiece of this strategy, they are building a global, open commerce platform that leverages the worldwide developer community. And Magento will be at the core of this new, open commerce platform, called “X.Commerce.”

Magento & eBay

As many of you know, Magento has had a relationship with eBay for some time. In March 2010, eBay became our first outside investor. Over the past year, eBay has gotten to know our platform, our culture, and our community. They have experienced the passion of the Magento ecosystem, and they are eager to harness the power of this ecosystem to create the next generation of eCommerce innovation.

Moving forward: the details

How will this acquisition impact our organization, customers and partners? It’s too soon to know all the details, but there are a few things we know. Following the closing, Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders. We’ll continue building our team and enhancing our product line, including the Magento Community, Enterprise, and Mobile Editions, as well as Magento Go and the Magento Go Platform. And we’ll continue strengthening our training, education, packaged consulting services and support efforts around the world.

Through it all, we’ll be collaborating with our colleagues at eBay on developing the X.Commerce platform and defining the next generation of eCommerce innovation.

Yoav and I recorded a short video about the acquisition – I hope you’ll take a few minutes to watch it.  We have also prepared an FAQ with answers to many of your questions about this announcement.

Creating the future together

To all the members the Magento family: we thank you for all the passion, expertise and hard work that you’ve invested in Magento. Thanks to you, Magento finds itself exactly where we’ve always aimed to be: at the core of eCommerce. We are thrilled about becoming part of a larger organization that recognizes – as we always have – that the future of eCommerce is global, innovative and open. We look forward to creating that future with all of you.


Roy Rubin is the co-founder and CEO of Magento. A technologist at heart with a passion for creativity and innovation, Roy leads Magento’s strategy and vision. In addition leading the Magento team, Roy enjoys spending time with his family and keeping up with his two small boys.

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