This month’s webinar with BJ Cook and Adam Lundquist from Digital Operative focused on the fundamentals of SEO. The presentation began with a look at what SEO is, how search engines work and what happens in a search. It then delved into the 4-step process for how to do search engine optimization and finished with the 6 ways Magento Go can help improve SEO..
Purpose of This Webinar
SEO is both an art and a science, in order to become familiar with how it impacts your business, it’s important to get a solid foundation. While the resources to learn about SEO are endless, this webinar gives a nice overview and starting point to learn the basics.
- Recording of Presentation – Watch the presentation now.
- Presentation Slides – Here is a copy of the PowerPoint presentation.
Please note, this blog post contains a new link for the video recording.
February 22, 2012 I 10:30AM PST
Webinar: Learn The Fundamentals of SEO
Search Engine Optimization (SEO) is both an art and science. In today’s market, it’s also an essential part of any digital marketing mix. Digital Operative, a digital marketing agency, is here to take you through the ever-changing landscape of SEO as it pertains to your eCommerce website.You’ll learn the basics from setting up your Magento Go store to onpage optimization to offpage SEO factors. Here are the details:
Date: February 22, 2012 10:30AM PST
Presenters: BJ Cook, CEO and Cofounder, Digital Operative, Inc., Adam Lundquist, Director of Marketing, Digital Operative, Inc. and Alyssa Gothelf, Online Marketing Manager, Magento
In this webinar, attendees will learn:
- What is search engine optimization (SEO) and why is it important?
- The difference between onpage and offpage optimization
- What your SEO checklist should be for your Magento Go store
- Practical SEO techniques you can get started on today
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