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Connect Your Magento Go Store to Other Services on the Internet

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Magento Go is so robust that it offers merchants more features and capabilities than most can effectively use. If you don’t believe it, watch the recording of our recent webinar about features that merchants should be using more often.

In the age of Big Data, many marketing, customer satisfaction and management tools need the ability to access and update your store’s customer, product and order data. This is why Magento Go offers an open Application Programming Interface (API - also referred to as ‘Web Services’). The API is like a private door to your Magento Go store’s data and enables you to use those tools, opening the door to many new possibilities.

Different Ways to Integrate Services with Your Web Store


JavaScript
JavaScript allows you to send bits of information from a web page to another application on the web.  You may already be using JavaScript and not know it.  An example is Google Analytics, which uses JavaScript to record visits. If you have ever copied and pasted the script from Google Analytics to enable tracking of a web site, then you are familiar with the Javascript integration approach.

If you have added forms to your site to subscribe customers to Mail Chimp or enable Olark for chat, you are familiar with this type of integration. However, this type of ‘integration’ is limited in nature because it can only see and communicate information that already exists either in the user’s browser (like cookie or form information), or, on the page itself. Think of it as information sitting on the surface of a web page and sending messages from there, but that cannot look beyond the page it is on.

Magento Go Connect Extensions

Extensions are what we would call ‘deep integration’ because they actually change the way the Magento Go software operates, by adding capabilities to your Store Administration in some cases. Currently there are just over a dozen extensions available for Magento Go in Magento Connect and some are free.  A great example is M2E Pro, which allows you to push your store listings out to the eBay marketplace.

The API

Between JavaScript and extensions sits the API. The API allows other programs and services on the internet to request information about your products, customers and orders from your Magento Go store. If you authorize them, your Magento Go store will respond with the appropriate information. These services can bring great efficiencies to your business by automating some of your functions, like shipping a product, and update information, like adding a tracking number, to an order in your store.

Magento Go’s API is based on the core Magento API and offers some outstanding features that most competitors simply cannot match.

  1. • Open. Magento publishes documentation for free on the web about how to request and send data to Magento stores. It also uses accepted standards for communicating data over the internet that software developers are already familiar with. Developers who create new and exciting services for merchants use this information to create a communication channel between Magento Go stores and their applications. Many other eCommerce platforms use ‘closed’ APIs and require a lengthy qualification process before a developer is even allowed to request information from stores on their platforms. The closed approach stifles innovation.
  2. • Secure. In order to connect an external service to your store, you have to create a Web Services account for it in your Magento Go Store Administration panel. You have complete control over the type of information you want to share and you can revoke sharing privileges at any time.
  3. • Stable. While this seems obvious, it is surprising how many APIs in software-as-a-service platforms fail frequently. Magento Go’s has proven to be extremely reliable from the start.

A number of services already plug into Magento Go’s API and are easy to integrate because of it, including:

  1. • Shipping solutions like ShipStation, ShipRush, ShipWire and other services actually allow you to print postage or delivery labels from couriers.
  2. T-hub, an accounting service that shares information between Magento Go and Quickbooks.
  3. GoDataFeed, a shopping comparison site feed manager.

This just scratches the surface. We will talk about these services and others in more detail over the next few posts, but we hope you can begin to see new possibilities you may not have considered.

In addition to existing services, you may have customized needs for reporting, order management, accounting, or other functions. Many of the Magento Go Pros can build cost-efficient solutions for you to streamline your operations or bring your marketing ideas to life by utilizing the power of the API.

And, once you discover the power of the Magento Go API, you may just find it addicting!

Materials Now Available for Today's Webinar on Newsletters

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Summary

This month’s webinar with Claire Condra presented five practical and innovative techniques for using Magento Go to support your newsletter campaign, content development, and publication process. The presentation began with a look at building and managing your list of subscribers. Claire then briefly discussed two types of emails before diving into the commercial newsletter. The presentation concluded with step-by-step instructions of how to build an archive of past newsletters.

Purpose of This Webinar

Newsletters are one of the most powerful and affordable marketing tools available to build your business and your sales.

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Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.

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Webinar Materials Now Available for Today's Webinar on Relationship Marketing

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Summary

This month’s webinar with Lily Tung Crystal walked attendees through several things merchants can do today to engage in relationship marketing. The presentation began with a definition of relationship marketing and highlighted which social media tools to use. Lily then went on to present a list of 10 email marketing tips, explained the importance of product reviews, and discussed how to include them on your site through Magento Go’s review module. The presentation concluded with tips for handling abandoned shopping carts and a few preemptive strategies one can use to ensure a customer will complete a sale on your site.

Purpose of This Webinar

Nurturing the relationship with customers is vital to the success of any online store. This webinar provides a succinct overview of practical tips one can use to ensure customers remain top of mind.

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Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.

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Last Chance to Register for Tomorrow’s Webinar on Relationship Marketing

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November 14, 2012 I 10:00AM PDT


Webinar: Relationship Marketing: Attract New Shoppers and Nurture Repeat Business

From email newsletters to product reviews, relationship marketing has become a vital component of any store’s strategy for success. Creating long-term relationships and interacting with customers through emails, social media, and other touchpoints helps you attract new shoppers, nurture repeat business, and re-capture former customers – all while controlling your marketing and customer service costs.

Join this webinar to learn best practices for four vital facets of relationship marketing:

  • Email marketing
  • Social media
  • Product reviews
  • Recapturing abandoned shopping carts

Date: November 14, 2012 10:00AM PDT

Presenters: Lily Tung Crystal, Writer, ProStores and Alyssa Gothelf, Online Marketing Manager, Magento

Register now

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Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.

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Webinar Materials Now Available for Today’s Webinar with PayPal

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Summary

This month’s webinar with Chase Jones of PayPal and Jon Higby of X.commerce gave attendees a nice overview of all things PayPal including the benefits of each product, how they work and what makes each product distinct. The presentation also discussed Bill Me Later as well as new alternative payment methods such as PayPal Here. The presentation concluded with a quick look at how to configure PayPal Express Checkout and PayPal Payments Advanced within Magento Go.

Purpose of This Webinar

Configuring PayPal for your Go site can instill trust in customers that may not be familiar with your store. This webinar will help guide your decision about which PayPal product will work best for you.

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Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.

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