April 11, 2012 I 10:00AM PST
Webinar: Best Practices for Landing Pages that Convert
Landing pages should be built to convert. The design of a landing page is extremely important as is monitoring a landing page’s effectiveness through proper analytical tools. Google Analytics offers a wide range of features and reporting options which, when used correctly, can reveal weak points in landing pages and also help to determine the right solutions to enhance your site’s conversion rate. In our next webinar with Go Pro partner, QuartSoft, you’ll learn all about landing pages and how to build them correctly. Here are the details of this presentation:
Date: April 11, 2012 10:00AM PST
Presenters: Makhniboroda Andrey, Chief Designer, QuartSoft, Anna Moseva, SEO Department Analyst, Promodo and Alyssa Gothelf, Online Marketing Manager, Magento
In this webinar, attendees will learn:
- The positive influence of professional design on landing page effectiveness
- 10 tips for the layout of a landing page
- Integrating Google Analytics
- Defining and tracking goals and conversions
- The top 10 most important metrics within Google Analytics
Register now
Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.
Content blocks allow you to display static information such as text, images, and embedded videos on a given page. Magento Go includes a selection of preconfigured content blocks for your store. Some of these blocks are required components and others can be disabled according to your preference. If you’d like to create your own custom content, you can use the default CMS blocks to do so. Read our knowledge base article, Working with Content Blocks to see which blocks can be adjusted. In order to create a completely new block, you can refer to the Creating a Block article. To modify any of the existing default blocks, you’ll want to reference the article on Editing a Block. After you’ve gone through the various knowledge base articles, log into your account to try things out for yourself!
Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.
Our latest knowledge base article, Understanding Page Column Layout, gives merchants insight into the 4 different types of column layouts including the 1 column layout, 2 columns left bar, 2 columns right bar and 3 columns. Within the page column dimensions article you will also find the specifications for the width of a single column. If you’re new to Go, this is a great place to start conceptualizing how you would like your site to look.
Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.
As part of our continued efforts to bring you the very best in design and functionality, we are proud to present new themes for you to use with your Magento Go stores. Here is an introduction to the newest themes:
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If you are going to sell watches or luxury goods and are looking for a theme with a clean aesthetic, EM Go Watch is just what you need. It contains an image slideshow, brand sliders, and an extended footer. To get this theme, click here. |
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The EM Go Lingerie theme has a powerful image slideshow on the homepage with many transition effects. The banner slider allows you to display promotions as well as information for featured products. To get this theme, click here. |
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The EM Go Socola theme is designed for stores selling chocolate, baked goods, other types of food, drinks and gifts. It includes an image slideshow, brand slider, promotional banners, and a detailed installation and user guide. To get this theme, click here. |
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Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.
Our new knowledge base article, Page Structure and Layout, will take you through the ‘structural blocks’ that define the content of your page. Understanding the page structure and layout is one of the first steps you’ll need to take before considering your store’s overall design.
Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.
