Summary
This month’s webinar with Makhniboroda Andrey from QuartSoft and Anna Moseva from Promodo focused on how to build landing pages that convert. The presentation began with a look at the structural elements of a landing page and then walked viewers through three free tools to analyze the page’s effectiveness including Google Analytics, Webmaster Tools and Website Optimizer. The presentation then showed what could be done to improve the page and concluded with a look at A/B and multivariate testing.
Purpose of This Webinar
The most important aspect of running any eCommerce business is making sure the traffic to your site converts to sales. This webinar breaks down the key elements to successful landing page design and shows you how to use free tools from Google to optimize pages on your site.
- Recording of Presentation – Watch the presentation now.
- Presentation Slides – Here is a copy of the PowerPoint presentation.
Please note, this blog post contains a new link for the video recording.
Alyssa joined Magento in 2011 as an Online Marketing Manager. She became passionate about Magento when researching new platform solutions at her previous job. When Alyssa is not working, she enjoys playing tennis, dancing and enjoying the Southern California sunshine with family and friends.
