Knowledge Base


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SEO Best Practices

  • Managing URL Rewrites The URL Rewrite Management tool lets you change any URL that is associated with a product, category, or CMS page. By using relevant, high-value keywords, you can improve the way the page is indexed by search engines. For many merchants, modifying catalog URLs is part of an ongoing effort to improve SEO.
  • Setting Product Meta Tags As a business owner, one of the fundamentals questions you must always ask is, “Will this help increase sales?” This is an important question to ask yourself when you’re building your online store.
  • How to Redirect Search Terms Search terms are given a landing spot where customers are taken when they search in your web store’s search engine. If they search “couches”, for instance, a logical landing spot to implement would be a page of yours with a popular couch.
  • Add Synonyms to Search Terms The stronger your store’s searching capabilities, the less time shoppers will take to find the products they want, and the better the chances will be that these shoppers will be converted into customers.
  • How to Embed Third-Party Scripts in Body Tag f you need to embed code in the site footer to integrate with 3rd party services such as analytics, affiliate programs, tracking codes, etc. Magento Go offers the option for you to...
  • Setting Up a Robots.txt File Magento Go lets you use a robots.txt file to control which pages of your site are indexed by search engines. This article explains what robots.txt files do, and how to generate and customize one from the Admin panel of your Magento Go store.
  • Setting Up a Google Sitemap A Google sitemap is an index of all the pages in your site. However, unlike your store's built-in sitemap, a Google sitemap is specifically designed to be used as a roadmap when their search bot crawls your site.
  • Catalog URL Options Although you might not give it much thought at the beginning, the URLs you assign to products and categories play a major role in determining how well your site is indexed by search engines. Before you start building your catalog is an ideal time to consider the available options.
  • Automatic Product Redirects Your store can be configured to automatically generate a permanent redirect whenever the URL key of a product changes. In the product record, the checkbox below the URL key indicates if permanent redirects are enabled for your catalog. If your store is already configured to automatically redirect catalog URLs, making a redirect is as easy as updating the URL key.
  • Canonical Meta Tag Some search engines penalize websites for having multiple URLs with seemingly identical content. The canonical meta tag tells search engines which page to index when there are multiple URLs that have identical or very similar content. Using the canonical meta tag can improve your site ranking and aggregate pageviews.
  • Meta Data Your store is loaded with places where you can enter keyword-rich meta data to improve the way search engines index your site. While in the process of setting up your store, you might have entered preliminary meta data, with the intention of finishing it later. Over time, you can fine-tune the meta data in your site to target the buying patterns and preferences of your customers.
  • SEO Best Practices Search engine optimization is the practice of fine-tuning the content and presentation of your store to improve the way the pages are indexed by search engines.
  • Sitemap A sitemap is like a table of contents that lists every category and product in your store. Each entry is linked to the corresponding landing page of the category or product. Sitemaps help search engines index your site, and also give visitors a quick overview of the organization of your store and catalog.
  • Creating URL Rewrites The URL Rewrite Management tool can be used to create rewrites for products and categories, and custom rewrites for other pages in your store.
  • Google Merchant Center Google Merchant Center helps you manage Google's shopping tools and services from a single dashboard. In this article, you will use Google Webmaster Tools to verify your site and establish your store's connection to your Google Merchant Center account.
  • Product View Optimization The Product View Optimization tab lets you install tracking scripts that test the effectiveness of one version of a page over another. View optimization is available for both products and categories when Google Analytics is enabled for your store.