SEO Best Practices

• Managing URL Rewrites The URL Rewrite Management tool lets you change any URL that is associated with a product, category, or CMS page. By using relevant, high-value keywords, you can improve the way the page is indexed by search engines. For many merchants, modifying catalog URLs is part of an ongoing effort to improve SEO.

• How to Use URL Keys to Enhance User Experience and Improve SEO When you’re building your online store, it’s a good idea to follow best practices that will ensure a better user experience for visitors and improve your store’s search engine optimization.

• Setting Product Meta Tags As a business owner, one of the fundamentals questions you must always ask is, “Will this help increase sales?” This is an important question to ask yourself when you’re building your online store.

• What you Need to Know About URL Redirection: 301 v 302 If you’ve ever had to create new URL Rewrite rules for redirecting products, categories, or pages, you have had to decide whether to do a permanent redirect (301) or temporary redirect (302).

• How to Redirect Search Terms Search terms are given a landing spot where customers are taken when they search in your web store’s search engine. If they search “couches”, for instance, a logical landing spot to implement would be a page of yours with a popular couch.

• Add Synonyms to Search Terms The stronger your store’s searching capabilities, the less time shoppers will take to find the products they want, and the better the chances will be that these shoppers will be converted into customers.

• How to Embed Third-Party Scripts in Body Tag f you need to embed code in the site footer to integrate with 3rd party services such as analytics, affiliate programs, tracking codes, etc. Magento Go offers the option for you to...

• Setting Up a Robots.txt File Magento Go lets you use a robots.txt file to control which pages of your site are indexed by search engines. This article explains what robots.txt files do, and how to generate and customize one from the Admin panel of your Magento Go store.

• Setting Up Google Analytics Get detailed statistics about your website visitors by enabling Google Analytics on your store.

• Setting Up a Google Sitemap A Google sitemap is an index of all the pages in your site. However, unlike your store's built-in sitemap, a Google sitemap is specifically designed to be used as a roadmap when their search bot crawls your site.