Package PricingUnlike a unit price, a package price refers to multiple items of the same product that are packaged together and sold as a single unit. A six-pack of soft drinks is an example of package pricing.
Step 1: Managing Stock Availability MessagesYour catalog can be configured to display the availability of each item as “In stock” or “Out of stock” on the product detail page. The configuration setting applies to the catalog as a whole, and the message changes according to the stock status of the product.
Layered NavigationLayered navigation makes it easy to find a product based on category, price range, or any other available attribute.
Setting the Unit PriceThe base price of a product can be used as a reference to calculate and display unit price variations based on a number of factors, including packaging units for weight and size.
Minimum Advertised Price (MAP)Merchants are sometimes prohibited from displaying a price that is lower than the manufacturer's suggested retail price. MAP gives you the ability to remain in compliance with the manufacturer's requirements, while offering your customers a better price.
Tier PricingTier pricing lets you offer a quantity discount to all customers, or extend the discount to only select group of customers. The discount appears on both the category list and product detail pages, and can be applied to a specific store view and customer group.
Breadcrumb TrailA breadcrumb trail is a set of links that shows where you are in relation to other pages in your store. You can click any link in the breadcrumb trail to return to a previous page.
Top NavigationThe main menu of your store displays the selection of categories that are available in your catalog. You can think of the top navigation as different departments in your store, with each top-level category providing a destination landing page that encompasses any associated subcategories.
Creating CategoriesEvery product in your catalog must be assigned to at least one category. Before you can build your product records, you must first establish the basic category structure of your catalog.
Product General InformationUse the General tab to enter information about the product. In addition to providing basic information about the product, this section determines the product's visibility in the catalog and search.
Product DesignThe Design tab lets you apply a different theme to the product page, and make updates to the XML code that controls the page layout.
Product DescriptionUse the Description fields to add information about the product. The main product description appears on the product page in your catalog, and the short description may be used in catalog listings, depending on your theme.
PricesThe Prices tab on the Product Information panel lets you establish the pricing structure that is associated with a product. Options include special and tier pricing, unit pricing, and manufacturer's suggested retail price.
Product InformationThe Product Information panel provides access to the full range of settings which make up a product record. The information in this section can be used for reference when creating a product of any type.
Creating URL RewritesThe URL Rewrite Management tool can be used to create rewrites for products and categories, and custom rewrites for other pages in your store.
Changing the Page LayoutThe initial page layout settings used throughout your store are determined by the theme. However, you can override the default layout by changing the layout of specific pages.
Product View OptimizationThe Product View Optimization tab lets you install tracking scripts that test the effectiveness of one version of a page over another. View optimization is available for both products and categories when Google Analytics is enabled for your store.