All content can be viewed in terms of its shelf life, just as any product in a store. Did you know that the shelf life of social media content is less than 24 hours? The potential shelf life of the content you create can help you decide where to invest your resources.
Content with a long shelf life is sometimes referred to as evergreen content. Examples of evergreen content include customer success stories, “how to” instructions, and Frequently Asked Questions (FAQ).
Other content is perishable by nature, such as events, industry news, and press releases. One way to get more mileage out of perishable content is to use the Page Hierarchy tool to create an archive of past content. You can organize articles from your newsletter, press releases, and events by month and year, to show that you are actively engaged.
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