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Google Merchant Center

Google Merchant Center helps you manage the following Google’s shopping tools and services from a single dashboard:

  • Google Shopping
    Google Shopping is a commercial service that helps shoppers find products on Google, compare products, and connect with merchants.
  • Google Product Listing Ads
    Product Listing Ads include rich product information, such as product image, price, and merchant name. Whenever a user enters a search query on that is relevant to an item you are trying to sell, Google will automatically show the most relevant products along with the associated image, price, and product name.
  • Google Commerce Search
    Commerce Search gives online retailers the ability to add Google search technology to their site.

In this article, you will use Google Webmaster Tools to verify your site and establish your store’s connection to your Google Merchant Center account.

Google Merchant Center
Google Merchant Center Login

    Step 1: Open a Google Adwords Account

    Step 2: Open a Google Merchant Account

    Step 3: Verify Your Website URL

    Step 4: Claim Your Website URL

Now that your site is verified, you can set up a Google Sitemap. You can also open a Google Analytics account and link it to your Merchant Center Dashboard. Then, you can explore the other tools and services available in the Merchant Center.

See also:

Setting Up Google Adwords

Setting Up Google Shopping

Publishing Products to Google Content