Google Merchant Center helps you manage the following Google’s shopping tools and services from a single dashboard:
Before using Google Merchant Center, you must first open a Google Adwords account.
In this step, you will use Google Webmaster Tools to verify that you have the right to upload product listings from your store.
In this final step, you will establish the connection between your site and your Google Merchant account.
Now that your site is verified, you can set up a Google Sitemap. You can also open a Google Analytics account and link it to your Merchant Center Dashboard. Then, you can explore the other tools and services available in the Merchant Center.
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