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Did you know that most people spend only a few seconds on a page before they decide to stay or go somewhere else? That’s not long to make an impression!

If you were to do an eye-tracking study of this page, you would discover that the eyes of most people gravitate toward the “Free Shipping” offer in the upper-left corner. Shoppers love free shipping, but there’s more to it than that. For most people, that general area on the page is the “sweet spot.” Studies show that people also love photographs, especially of other people. Whatever design you choose, everything on the page should move visitors along toward the next step in the sales process. The idea is to guide their attention, in a cohesive flow from one point of interest to the next.

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