The Media URL markup tag can be used to link any image that is in media storage to any CMS content in your store. The tag specifies the location and filename, and replaces what is normally enclosed within the double quotes of the <img> tag.
As with the anchor <a> tag, the Media URL markup tag is enclosed in double curly braces, and is placed inside the standard double quotes of the image <img> tag. If you have organized your images into folders, you must also include the relative path to the image before the file name.
Follow these steps to create a linked image: