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Maintaining Image Aspect Ratio

By default, the container that holds the product image is square. Therefore, you can take full advantage of the available space by making your product images square. Another benefit of using square images is that they are more likely to maintain the correct proportion, or aspect ratio, if they are later resized— which can sometimes happen when you change themes. However, regardless of their size or proportion, images are automatically resized to fit the width of the container.

Rectangular Image in Square Container
Rectangular Image in Square Container