You can learn what your customers are looking for by examining the search terms they use to find products in your store. Perhaps they’re looking for a product you don’t carry. If enough people are looking for the same thing, perhaps it’s time to add it to your catalog.
Magento Go lets you associate each search term with a specific landing page. The landing page can be a content page, a category page, a product detail page, or even a page on a different site.
When people look for a product that you don’t carry, rather than leave them empty handed, why not redirect them to a similar product in your catalog? Or, if you exchange referrals with another store, you might send some business their way. The source of the referral would show up in their analytics, and they might return the favor.
If a search returns no results, and there is no alternate landing page for the term, a selection of closely matching terms can be offered as possible solutions. The text, “Did you mean:” appears with a list of suggestions.
Recommendations are similar to suggestions, but are drawn from the selection of related search terms. If a search returns no results, related search terms can be offered as recommendations.
You can improve the effectiveness of catalog search by including different terms that people may use to describe the same item. For example, you don’t want to lose a sale just because someone is looking for a “sofa,” and your product is listed as a “couch.”
You can expand your ability to capture a broader range of search terms by entering the words, “sofa,” “davenport,” and “loveseat” as synonyms for “couch.” Then, you can direct them all to the same landing page. To learn more, see: Adding Synonyms to Search Terms
You can use search terms to capture common misspellings and redirect them to the appropriate page. For example, if you sell wrought iron patio furniture, you know that many people misspell the term as “rod iron,” or “rot iron.” You can enter the misspelled word as a search term, and make it a synonym for “wrought iron.” The search will then be automatically redirected to the correct search results page for “wrought iron.”