The main column of your Magento Go store has a fixed width of 990 pixels, as defined by the CSS of your theme. Although depending on your screen resolution, there might be some empty space on each side of the main column, all of the activity for your store takes place within this enclosed area. When you add up the width of the content columns, and throw in a little extra, the total comes to 990 pixels.
Note: Although it is possible to change the width of all columns in a page layout, a maximum width of 990 pixels is considered to be standard because it works well with all desktop browsers.
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