People who find your site through a search engine may land on a category page with a list of products, and miss your Home page entirely. All the more reason to make sure that category pages have interesting content!
The categories that you create for your catalog become the navigation options that appear across the top of your site. They can also be found in the breadcrumb trail, and in the layered navigation that runs down the left column of some pages.
In addition to the standard list of products, you can add images, video, and keyword-rich descriptions to category pages. You can even create special designs that are timed to appear for a promotion or season. The product description provides shoppers with enough information to merit a closer look. While those in a hurry—who know what they’re looking for—might just add the product to their shopping carts and go!