Knowledge Base


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Product Types

Magento Go’s product catalog is based upon six product types, described as “Simple” and “Complex.” Because the word “complex” conveys the meaning of “compound,” this list divides them into two groups called “Standalone” and “One-to-Many.”

“Standalone” Product Types

“Standalone” products can be sold individually, and sometimes in association with other product types in a “one-to-many” relationship.

Simple Products

Simple Products

A Simple product is a physical item with a single SKU.  Simple products have a variety of pricing and input controls, which makes it possible to sell many variations of a product. Simple products can be used in association with Grouped, Bundle, and Configurable Products.

Virtual Products

Although virtual products do not have a physical presence, they represent something that can be sold, such as a service, a warranty, or subscription. Virtual products can be used in association with Grouped and Bundle products.

Virtual Products
Gift Card Products

Gift Card Products

There are three kinds of gift cards: Virtual gift cards are sent by email, Physical gift cards are shipped to the recipient, and Combined gift cards are a combination of the two. Each has a unique code, which is redeemed during checkout.

“One-to-Many” Product Relationships

Grouped, Configurable, and Bundle products have a one-to-many relationship with standalone products, bringing them together “under one roof.”

Grouped Products

A Grouped Product lets you offer multiple, standalone products as a group. You can offer variations of a single product, or group them by season, theme, or for a promotion. Each product can be purchased separately, or as part of the group.

Grouped Product
Configurable Product

Configurable Products

A configurable product appears to be a single product with lists of options for each variation. However, each option represents a separate, simple product with a distinct SKU, which makes it possible to track inventory for each variation.

Bundle Products

A Bundle product let customers “build their own”” from an assortment of options.  The bundle could be a gift basket, computer, or anything else that can be customized. Each item in the bundle is a separate, standalone product.

Bundle Products