The Product View Optimization tab lets you install tracking scripts that test the effectiveness of one version of a page over another. View optimization is available for both products and categories when Google Analytics is enabled for your store.
Sometimes even a minor change to the content or design of a page can have a significant impact. On the product page, you might test different styles of the “Buy Now” button. To optimize a product page, a tracking script is installed on the original page, and then tests are conducted with different versions of the page to determine which page produces a better response — which in this case, is more sales or conversions.
There are many different types of variant tests, including “A/B” testing, which is also called “Split Testing” and “Bucket Testing.” Some people prefer the term “Split Testing” because you can include more than two variations in a single test, or experiment. Google Content Experiments — which is part of Google Analytics — lets you test up to five variations of a page.
Before you begin, Google Analytics with Content Experiments must be enabled for your store. To learn more, see: Setting Up Google Analytics.