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Search Terms Report


The Search Terms report lists the number of results generated from each query term submitted and the number of times each one was submitted, within the range of time specified for the report. The report data can be exported and opened in a spreadsheet for further analysis. If you closely monitor traffic, you can combine the search results from your store with the search results from Google Analytics for a more complete picture of how people arrive at your site, and what they do once they get there.

Search Terms Report
Reports > Search Terms

To run the Search Terms report:

  1. From the Admin panel, select Reports > Search Terms.
  2. To export the report data, select one of the following from the Export to list:
    • CSV
      Exports the search report data to a .csv (comma-separated values) file.

      Note: Because the first column in the report is “ID,” you may not be able to open the file in Excel. The Open Office spreadsheet is an open source equivalent, and sometimes proves to be a better choice for managing import/export data.

    • Excel
      Exports the search report to a .xml file. The .xml file can be saved to your computer and opened in Excel or another spreadsheet program.
  3. Click the Export button. When prompted, you can either open or save the file.

Report Column Descriptions

Column Description

Contains the record number of each search term that is included in the report, and is used for internal reference.

Search Query

Contains each search term that is included in the report.


Identifies the store and/or views where the search term is available.


Displays how many products were displayed in the search results during the most recent use of search term.

Note: Only search terms with qualified results can be offered as suggestions in the Quick Search box.


Displays the total number of uses of this search term.

See also:

Popular Search Terms

Managing Search Terms

Using the Search Terms List

Adding a Search Term

Search Reporting and Analysis