Your customers are invited to read product reviews and also to provide feedback on the products they purchase. In addition to writing reviews, customers can rate various aspects of a product on a scale from one to five stars. By default, Magento Go provides three criteria that customers can base ratings upon: Price, Quality, and Value. A customer’s ratings for each are averaged to determine the customer’s overall rating of the product. The ratings from all customers are averaged to determine the current rating of the product./p>
You can change the default ratings, and also create new ones such as “Reliability,” “Features,” and so on.