Setting Up Google Analytics

System > Configuration > Sales > Google API > Google Analytics

Overview

Google Analytics provides detailed statistics about your website visitors, as well information about the effectiveness of your marketing campaigns.  This article provides step-by-step instructions about setting up Google Analytics for your Magento Go store.

For field descriptions, see Configuration: Google API - Google Analytics

Step 1: Create a Google Analytics account

It is easy to create a Google Analytics account. The process takes about five minutes.

1. Go to the Google Analytics site and click Sign Up Now to create your account.
2. Next, create a new profile for your Magento Go store. When prompted for your store address, enter one of the following:
   
   • yourstore.gostorego.com
   • your own custom domain
3. Click the Finish button to save your profile.
   
4. When the tracking code instructions page appears, record your Web Property ID. You will need it to complete the next step.
   

Step 2: Configure your store for Google Analytics

After you have created a Google Analytics account and have your Web Property ID, you must complete the configuration from the Admin panel of your store.

1. From the Admin panel, select System > Configuration.
2. In the Configuration panel on the left, under Sales, select the Google API tab.
3. Click to expand the Google Analytics section.
4. Set Enable to Yes.
5. In the Account Number field, type your Web Property ID. Make sure to include the “UA-” suffix that preceeds the number. The format of the Web Property ID is: UA-########-##. The number can be found on the Google Analytics page for your account, and also in the Google Analytics code for your site.
   
6. Click the Save Config button to save your changes.

Note: It may take a few minutes to verify and track your store. Check the Tracking Status on your Google Analytics profile page to confirm that your Google Account is Receiving Data from your store.