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Moving from Google Website Optimizer to Content Experiments

Google Website Optimizer has been replaced with Google Analytics Content Experiments. If you previously used Google Website Optimizer in your Magento Go store, you must complete the following steps to switch from Website Optimizer to Content Experiments. To learn more about the change, see Google’s article, Move from Website Optimizer to Content Experiments.

Important: Google no longer redirects traffic from your original page to the winning variation identified by Website Optimizer, so you need to update your store to reflect the change to Content Experiments.

Step 1: Identify the Winning Variation of the Page

  1. From the Admin panel, select CMS > Pages > Manage Content
  2. In the list, click to open the version of the page that was the winning variation from your Website Optimizer tests. Then, write down the URL key of the page. This is the version of the page that you will keep, and it will become the target of the redirect.
  3. In the panel on the left, select Content. Then in the Content section, click the Show/Hide Editor button to display the code.
  4. In the Content box, carefully delete any code that was added for a Google Website Optimizer test.  Then, copy the entire contents of the remaining code in the Content box to the Clipboard or text editor. You will need this code in Step 2.
  5. When complete, click the Save Page button.

Step 2: Update All Other Variation Pages

  1. In the list of CMS pages, take note of the URL key of each page that you want to redirect and write it down. You will need this information to complete Step 3.
  2. Click to open a variation page that was modified with Website Optimizer code, and that you want to redirect.
  3. In the panel on the left, select Content. Then in the Content section, click the Show/Hide Editor button to display the code.
  4. Delete all the original code, and paste the code that you copied from the winning variation page. Although this page will eventually be redirected, in the meanwhile, it will display the same content as the target page.
  5. When complete, click the Save Page button.
  6. Repeat these steps for each variation page that is to be redirected to the target page.

Step 3: Redirect All Variation Pages to the Target Page

To preserve any outstanding links to variation pages, you can do a permanent redirect from each variation to the target page. Follow the instructions below to redirect each variation page.

  1. From the Admin panel, select Catalog > URL Rewrite Management.
  2. In the upper-right corner, click the Add URL Rewrite button.
  3. Set Create URL Rewrite to “Custom.” Then for each variation page, do the following:
    1. In the ID Path and Request Path fields, enter the URL Key of the page to be redirected, which you copied in Step 1.
    2. In the Target Path, enter the URL Key of the winning variation page that you want to keep.
    3. Set Redirect to “Permanent (301).”
    4. For your own reference, enter a brief Description to explain the purpose of the redirect.
  4. When complete, click the Save button.
  5. When all variation pages have been redirected, select Catalog > Search Indexing and click the Refresh Index button.

Step 4: Test Each Redirect

From your storefront, enter the original URL of each redirected page and press the F5 key to refresh the browser. The URL of the target page should appear in the address bar of the browser.

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