Attributes are the building blocks of your product catalog, and each describes a specific characteristic of a product. The data entry fields that you complete when adding a new product to your catalog are attributes. Attributes provide the customer with product information, and can also be used as search criteria and to present a selection of options.
Your store includes predefined attributes such as Name, Price, and Description, that can be used for any product. In addition to these, you can create custom attributes to describe other characteristics a product might have. It is important to note that the number of filterable attributes that you can create is determined by your Magento Go plan.
Here are a few ways attributes can be used to enhance the shopping experience:
After the attributes are in place, the selection of attributes you need to describe a specific product are combined into an attribute set. As a template, the attribute set determines which fields are included in the product, and how they are grouped in the Product Information panel. Your store includes a default attribute set that can be used “as is” to create new products, or customized to meet your needs. You can create as many attribute sets as necessary to describe the products in your catalog.