Interview with Henry Zunino of StrawberryHillCandy.com
How did you find out about Magento Go?
I was looking for an eCommerce platform to replace the existing Strawberry Hill site and a friend that is an IT professional told me about Magento.
Have you used any other eCommerce platforms before?
What made you choose Magento Go over other eCommerce platform solutions?
Ultimately it came down to the fact that Magento allows us to use pull-down menus so that customers can choose what flavor they prefer for their candy.
How easy was it to start this store?
Once you take the online tour of the help section it is fairly easy, especially managing categories and products.
What are the most valuable features of Magento Go?
Definitely those pull-down menus. Makes giving our customers the power to customize the candy very easy.
How is managing your store day-to-day with Magento Go?
Very easy. Adding new products just takes a few minutes.
What are your goals for the future of the site?
We hope it will allow us to sell directly to consumers and reach the niche market of people that are seeking out allergen free confections, as well as people that want more wholesome candy options. We would also like to reach brides and party planners that are looking for affordable but elegant party favors.
How has Magento Go impacted your business in terms of sales, conversion rate, etc.?
We just finished creating the site in September and haven’t officially launched it yet. Hopefully, once we start publicizing the site and invest in Google ads and use other marketing tools it will have a big impact on our sales. With Halloween this month we’ve been focusing on our wholesale vendors but we look forward to increasing our retail sales through the site this winter holiday season.
What advice would you give to other small business owners?
Don’t waste money on expensive web site designers. We went that route first and had a site that was not conducive to eCommerce. With Magento Go you will have total control over your site, you can make changes and edits any time and it’s set up perfectly for eCommerce. Every time we wanted to make a little change to our old site it would cost us hundreds of dollars, it was crazy!
Anything else you’d like to tell us?
We look forward to growing through the site we’ve created with Magento Go and look forward to seeing what new tools we will have at our disposal through Magento.
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